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Aston Martin to produce all-electric sports car and SUV in the UK from 2025

British carmaker Aston Martin will start producing an all-electric sports car and SUV in the UK from 2025.

Aston Martin Chairman and shareholder, Lawrence Stroll, has revealed in an interview with the Financial Times UK that, “The SUV will be built in Wales and the sports cars will be built here [in Gaydon],” at the Aston plants instead of being produced by its partner, Mercedes-Benz, which has a 20% stake in the company.

While the powertrains to be put in the vehicles have yet to be determined, Stroll suggested that the new electric models could use technology from Mercedes-Benz, however, they were “looking at all options”.

“We are way ahead of our rivals, and all because of our partnership with Mercedes,” Stroll said.

While every carmaker will be able to produce electric vehicles, according to Stroll, what will set Aston Martins apart is that they will have, “our beautiful body, our suspension, our vehicle dynamics, our bespoke interiors.”

Stroll made his fortune by moving brands like Michael Kors, Tommy Hilfiger and Ralph Lauren upmarket. He aims to restore the luxurious identity of Aston Martin since its struggle during an ill-fated IPO in 2018.

Aston Martin previously employed a strategy that saw it clear dealerships of excess stock, which cost the company millions last year. While this has resulted in a loss before the Coronavirus pandemic began, Stroll said that moving forward, Aston Martin will only make cars that have a buyer lined up.

“By showing a little bit the first signs of scarcity, we’re already seeing results,” he said. “We’re already sold out until September on the sports cars, and until July on the DBX.”

Despite the announcement of a UK-built all-electric sports car and SUV, combined with the UK’s push to phase out the sales of non-hybrid petrol engines by 2030, Aston Martin will continue to make traditional engines for aficionados well into the next decade.

Aston Martin has plans to expand its range of hybrid and electric cars over the next four years. Last week, Aston Martin CEO, Tobias Moers, announced that 90% of its portfolio would feature all-electric or plug-in hybrid power by 2030, with new products launching in 2024 to be electrified.

“We have re-established engineering in the company on a different level and we have a lot of possibilities in mind. We have to finally do that, we have to finally line it up, but we have a clear ambition for 2030,” the former Mercedes-AMG boss added.

A plug-in hybrid version of the Aston Martin DBX SUV is due in 2023 and will purportedly be followed in 2025 by the brands first all-electric model.

For the Financial Times article, please read here:

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